We are Petbuddy Group

Sustainable brands that make pets happier and healthier

We grow sustainable pet care brands that do good for pets, pet parents and the planet.

What we're all about:

Love of pets

We're driven by passion and a mission to create a better tomorrow for our pets


We acquire and build brands that can become global leaders one day. Acquisitions allow us to rapidly enter new markets with a foothold


We climate compensate, sponsor animal shelters, and use recyclable plastics. We aim to be climate neutral by 2025.

From factory-to-consumer

PBG is building the brands of tomorrow. Strongly influenced by the humanization and premiumization trends we acquire, integrate, and scale our brands on the right platforms across the globe. We leverage synergies in sales, distribution and production. By owning the entire value chain from factory to consumer we can control the quality of our products, keep margins healthy and offer great customer experience.

Our brand portfolio


All-natural, high-quality pet food, snacks and supplements for dogs.

Launched in Jan 2019


Science-based, all-natural supplements for dogs, cats and horses

Acquired in Oct 2021

Super premium, all-natural and vegan dog care products

Acquired in July 2021

Backed by venture capital and supported by the best advisors we're building a team of superheros

We're lucky. That's right. We have super strong investors, A-level advisors, and pet care entrepreneurs supporting our cause. Now we're building a team of superheroes with a passion for pets and technology to help us take PBG to the next level

"We started PBG because we truly love pets. To be able to combine our love for pets with our passion for technology is just amazing"

- Alex Baumann, CEO & Co-Founder

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