We build sustainable pet care brands that do good for pets, pet parents and the planet.
What we're all about:
Love of pets
For dog crazy people, by dog crazy people. Perhaps one day also for cat crazy people.
Sustainability
No planet, no pets. We climate compensate, sponsor animal shelters, and use recyclable plastics. We aim to be climate neutral by 2025.
Repeat business
We love subscription business models as it allow us to have a close relationship with our (very) engaged customer base.
One platform, one customer group, multiple brands = strong value creation
With a world class subscription ecommerce platform, scalable operations, and strong use of data we are set for EU and Asian expansion. PBG is building the brands of tomorrow that truly offer value for the pet and its pet parents. Brands that do good.
Our brand portfolio
New brand coming 2021...
Backed by venture capital and supported by the best advisors we're building a team of superheros
We're lucky. That's right. We have super strong investors, A-level advisors, and pet care entrepreneurs supporting our cause. Now we're building a team of superheroes with a passion for pets and technology to help us take PBG to the next level
"We started PBG because we truly love pets. To be able to combine our love for pets with our passion for technology is just amazing"
- Alex Baumann, CEO & Co-Founder