We are Petbuddy Group

Sustainable brands that make pets happier and healthier

We grow sustainable pet food brands that do good for pets, pet parents and the planet.

What we're all about:

Love of pets

We're driven by passion and a mission to create a better tomorrow for our pets

Growth

We acquire and build brands that can become global leaders one day. Acquisitions allow us to rapidly enter new markets with a foothold

Sustainability

We climate compensate, sponsor animal shelters, and use recyclable plastics. We aim to be climate neutral by 2025

From factory-to-consumer

PBG is building the brands of tomorrow. Strongly influenced by the humanization and premiumization trends we acquire, integrate, and scale our brands on the right platforms across the globe. We leverage synergies in sales, distribution and production. By owning the entire value chain from factory to consumer we can control the quality of our products, keep margins healthy and offer great customer experience.

Our (growing) portfolio of brands:

Buddy

All-natural, high-quality pet food, snacks and supplements for dogs from Sweden

Launched in Jan 2019

NutrolinĀ®

Science-based, all-natural supplements for dogs, cats and horses from Finland

Acquired in Oct 2021

Super premium, all-natural and vegan dog care products from Sweden

Acquired in July 2021

MediPaws

All-natural, high-quality dog supplements from UK

Acquired in Feb 2022

Backed by pawesome investors and supported by purfect advisors we're building a team of superheros

We're lucky. That's right. We have super strong investors, A-level advisors, and pet care entrepreneurs supporting our cause. Now we're building a team of superheroes with a passion for pets and technology to help us take PBG to the next level

"We started PBG because we truly love pets. To be able to combine our love for pets with our passion for technology is just amazing"

- Alex Baumann, CEO & Co-Founder

Sign up for the latest tailblazing news

(we promise that some crazy dog pictures will be included too)